Evaluating consumer segments The current strategic focus in the South African market is men and women's streetwear. As a result, you will need to help define their target audience segments. Conduct secondary research on the Dickies streetwear customer, and complete the following target market segment tables:

1.1 Use the following to define and motivate the two (2) specified target market segments' characteristics, from a psychographic segmentation perspective:

Dickies: Psychographic characteristics 1: established men (male) segment Target market segment and 2: upcoming women (female) segment in the following cahrecteristics:

1 Maslow's hierarchy need that motivates purchase decisions

2 Lifestyle 2

3 Personality

4 Values

1.2 DIckies target market segments' characteristics, from a behaviouristicsegmentation perspective for both male and female:

1. Buyer readiness
2. Purchase occasion
3. Loyalty status
4. Benefits sought