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Evaluation of RM Efforts in Lodging Antonio is the RM at the 180-room Hawthorne Suites. Disappointed in his occupancy rate last year, he decided to

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Evaluation of RM Efforts in Lodging Antonio is the RM at the 180-room Hawthorne Suites. Disappointed in his occupancy rate last year, he decided to reduce his room rates this year by 10 percent to help increase sales and improve his RevPar. This action resulted in an upswing in occupancy, from 75 percent last year to 85 percent this year, an increase of 13.3 percent. Last year, Antonio's controllable operating costs were $61 per room. This year they rose to $62 per room, an increase of only 1.6 percent. Help Antonio better understand the overall results of his rate reduction strategy by completing his hotel's May operating performance worksheet and the answering the question that follow. How effective do you believe Antonio was in devising and implementing his revenue optimization strategy? Explain your

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