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Evelyn and Bobbie is a new lingerie company that advises that all bra wearers need a personalized fit. This company does a questionnaire with buyers

Evelyn and Bobbie is a new lingerie company that advises that all bra wearers need a personalized fit. This company does a questionnaire with buyers to understand their needs. It then helps with virtual fittings, providing a selection of intimates that would suit each person's lifestyle. The company focuses on selling more to the right person in a personalized fashion. This is what type of marketing strategy?

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