Event Decor business

Sales and Marketing

• Positioning Statement (4 Marks)
• Pricing strategy - 3 questions from Futurpreneur.ca
  • What is your competitors/industry pricing?
  • What is your pricing?
  • Explain your pricing.
• Marketing Strategies
  • Detail 3 Marketing Promotional Strategies
  • Detail 3 Marketing Activities that support Promotional Strategies implemented
  • Detail 3 Marketing Objectives that you plan to achieve with your Marketing Activities
• Strategic Alliances - provide the names of two businesses that will be a source of cross promotion. They may be either real businesses or those of other students in class.