Event : Technological: New machinery is available that will reduce the cost of producing [an important raw material for your industry] by 20%

Company : Tupperware brands corp.

According to the event listed above answer the question below on how this will affect the company Tupperware brands corp.

1b. What will happen to the cost of raw materials and/or finished products that your company buys? 1c. What will happen to the cost of transportation of your goods at any point? 1d. What will happen to the cost of your company's operations? (Costsother thanlabor)

1e. What will happen to the wages you pay your employees? 1f. What will happen to the revenue from your target market(s)your company's typical customers?

Part 2: (SWOT, RBV, SWOT/TOWS)

For this part you will use your work on Part 1.

2a. Which one of your answers to Question 1 is the most significant opportunity or threat to your company? Explain your answer. 2b. What is ONE action your company can take to respond to this threat or opportunity? Explain how this will either mitigate the threat, or take advantage of the opportunity.

2c. What resources does your company have that it could use to take the action you described in 2b? 2d. According to the SWOT/TOWS Matrix, which type of action is this?