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Evergreen Orchards is reexamining the pricing of its fresh-squeezed pineapple juice in half-gallon containers. Variable costs per container are $1.50. The management has determined the

Evergreen Orchards is reexamining the pricing of its fresh-squeezed pineapple juice in half-gallon containers. Variable costs per container are $1.50. The management has determined the price range to be between $2.50 and $3.00. Considering only prices in increments of 5 cents, which price should Evergreen choose to maximize its contribution margin from sales? Prepare the retained earnings statement based on this decision.

Price per Half Gallon

Estimated Demand (Half-Gallon Units)

$2.50

100,000

$2.55

97,000

$2.60

94,000

$2.65

91,000

$2.70

88,000

$2.75

85,000

$2.80

82,000

$2.85

79,000

$2.90

76,000

$2.95

73,000

$3.00

70,000

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