Question
Evergreen Orchards is reexamining the pricing of its fresh-squeezed pineapple juice in half-gallon containers. Variable costs per container are $1.50. The management has determined the
Evergreen Orchards is reexamining the pricing of its fresh-squeezed pineapple juice in half-gallon containers. Variable costs per container are $1.50. The management has determined the price range to be between $2.50 and $3.00. Considering only prices in increments of 5 cents, which price should Evergreen choose to maximize its contribution margin from sales? Prepare the retained earnings statement based on this decision.
Price per Half Gallon | Estimated Demand (Half-Gallon Units) |
$2.50 | 100,000 |
$2.55 | 97,000 |
$2.60 | 94,000 |
$2.65 | 91,000 |
$2.70 | 88,000 |
$2.75 | 85,000 |
$2.80 | 82,000 |
$2.85 | 79,000 |
$2.90 | 76,000 |
$2.95 | 73,000 |
$3.00 | 70,000 |
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