Everlane started as an online clothing store focused on ethical business practices. Part of their commitment

to ethical practices includes regular visits to their factories to ensure people receive fair wages and work

reasonable hours, addressing environmental concerns, and being transparent in decisions and transactions,

such as disclosing the cost to produce an article of clothing. With $$100$ million in revenue in $2016$ and over

$44,000$ people on the waiting list for a new line of denim available in September $2018,$ Everlane is shaking up

the fashion industry. If your new venture faced this type of competition, what actions would you take?

Consider if you would adopt this same transparency strategy, become more involved in the supply chain to

determine how clothing factory workers were treated at your offshore factories owned by other entities,

increase brand name marketing to support the profit markup on your clothing, or some other action? What

process would you use to make these decisions?