Every business needs a marketing strategy that includes a unique branding of the what their specific selling point is for the products and services being offered.

Read Case 11.2 Hilton Worldwide Expands to New Brands and New Markets then answer the following questions and post your discussion response. After your DQ posting, respond to two of your classmates' discussion posts.

Which branding strategy is Hilton using?

Why is this appropriate for Hilton?

How does the state of competition among hotels indicate where this category is in the product life cycle?

Is Hiltons product mix deep as well as wide? Explain your answer.