Question
Every commercial activity has an economic demand to be fulfilled. Some of them fulfill it using fear psychosis. Some do it to satiate their quest
Every commercial activity has an economic demand to be fulfilled. Some of them fulfill it using fear psychosis. Some do it to satiate their quest for branding. In the current scenario comment on how can a company satisfy its economic need and branding need?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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