Every company has a culture. The culture is derived from its founding fathers. We can define culture as the beliefs, values, and behaviors of everyone in the company. Company culture varies from company to company and many new startups try to mimic what they think is a successful culture. The following exert from an article on the culture of Google and Apple.

Google

Examining the cultures of other companies can help you create a list of desired attitudes and behaviors that you will seek in the people you hire. When you avoid hiring the wrong people, you can improve employee satisfaction and reduce turnover. Google is one of the companies you might consider emulating, especially if your business is involved in the technology field. The company has an informal product development process and gives staff member's access to the co-founders and chief executive.

Apple

When considering pricing in determining your company culture, you may want to take a look at Apple's corporate culture.Apple is known for its innovative products and sleek designs. The company is also known for offering tech products at higher price points than its competitors, but consumers still line up to buy new products or purchase upgraded versions of existing products. Apple corporate culture is built on innovation, but critics report that the executives push their employees hard and expect nothing less than the best from them. The company's focus on creating seamless consumer technology has allowed it to prosper even when other tech companies have experienced declines in sales.

What do you think? Is one better than the other? How would you select your culture?