Every day, more than 11 million guests visit BURGER KING (BK) restaurants around the world. And they do so because their restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER hamburger, their commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined their brand for more than 50 successful years.

1. If Burger King wanted to gather information on consumers using a questionnaire, provide a survey question that demonstrates the funnel technique in questionnaire design. Design survey questions that exhibits the concept of filter questions (9 marks). Be certain that your questions are clear, and ready for a consumer to respond to:

2. Given the current situation with the disease COVID-19 and the fears consumer will have about eating out even after the pandemic, what two changes to its operation and marketing to consumers do you suggest BK could make to deal with these fears?

3.Consider a fast food restaurant such as Burger King and the marketing research they could conduct. List three different types of relevant things they could observe to improve their understanding of consumers and their behavior, giving an example of each

4.Burger King Management wants to conduct a survey to determine consumers preferences for French fries. Outline an appropriate sampling plan (including definitions for the population and sampling frame) for conducting the survey. Specify a sample size and justify your response. (a) Outline an appropriate sampling plan (including definitions for the population and sampling frame) for conducting the survey. (b) Specify a sample size and justify your response.