Every day we are bombarded with messages - on billboards, on the bus, on tv and radio, online.

Thinking about the past week, tell me about an ad that caught your attention. Keep in mind the

following factors that enhance attention, and tell me which one(s) affected you in this case.

Which factors had no influence?:

Factors that affect attention:

1. Intensity of Stimuliexamples might include a brightly coloured ad

2. Contrastexamples might include quiet TV commercials when you're expecting it to be

loud (or when the program is loud)

3. Movementexamples might include a strobe light to advertise a car wash

4. Surprising Stimuliexamples might include the billboard that featured a fake small child

and teddy bear seated on top of it

5. Size of Stimuliexamples might include a billboard with a life-size MINI Cooper attached

6. Involvementexamples will vary depending on how relevant each individual finds the