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Every email marketer wants to send the right email at the right time. How can you achieve this? By having automated or triggered emails. Examples
Every email marketer wants to send the right email at the right time. How can you achieve this? By having automated or triggered emails. Examples of triggered emails include all of the following, except
email to individuals who abandoned their shopping cart before a purchase
email invitation to download a video or connect on social media
email to individuals who recently viewed merchandise at an online website
email to individuals who have not opened their emails for several months
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
