Every holiday season, my #1 responsibility is to make sure my daughter has a great Christmas, which, in childhood, has primarily meant delivering on the toys that she most wants, High on her list a couple of years was Puppy Surprise, which, essentially, is a stuffed "precious mommy puppy" that comes with a "surprise number of puppies in her litter" (could be 3, 4, or 5 tiny stuffed puppies tucked inside her belly). Trust me, I know how all of this sounds. Anyways, Puppy Surprise is manufactured by Just Play, which "manufactures toys for kids of all ages" and, in addition to producing their own toys, is licensed to produce toys for many of the world's leading entertainment brands (Disney, Marvel, Nickelodeon, etc.). Just Play distributes the toys they manufacture to every major mass retailer throughout North America. Given the channel of distribution diagrammed below, which of the following responses is the correct calculation for Just Play's percentage margin? Unit Variable Cost = $8 Just Play Selling Price to Walmart= $14 Walmart Selling Price to Consumer = $23 Consumer