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Every summer, Jasmine and Tanya have stayed in a hotel at the same location. The hotel has changed ownership three times and has had two

Every summer, Jasmine and Tanya have stayed in a hotel at the same location. The hotel has changed ownership three times and has had two different names during that same period, but Jasmine and Tanya still find it a convenient place to have a real connection with the area they stay in and to meet locals. Jasmine and Tanya's relationship with the hotel exemplifies how a service provider uses ________ to support its customer retention strategy

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