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Everywoman, a relatively new magazine that focuses on issues faced by the average American woman, nets $22 per annual subscription, including retention costs. The annual
Everywoman, a relatively new magazine that focuses on issues faced by the average American woman, nets $22 per annual subscription, including retention costs. The annual discount rate is 16%, and the CLV of each newly acquired customer has been calculated to be $42. Calculate the annual retention rate, assuming constant renewal.
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