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Evidence and examples of 'best practice' from other tourism and hospitality organisations may be drawn from wider sources, including academic journal articles, industry reports, and

Evidence and examples of 'best practice' from other tourism and hospitality organisations may be drawn from wider sources, including academic journal articles, industry reports, and 'grey literature' such as industry news sites. Research will be crucial: you must make informed and realistic recommendations for the case study organisation based on the academic principles and best practice examples.

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