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E-wallet adoption in Malaysia is still in its infancy.The Malaysian government's aspiration is trying to transform the nation into a cashless society by 2025. Therefore,

E-wallet adoption in Malaysia is still in its infancy.The Malaysian government's aspiration is trying to transform the nation into a cashless society by 2025. Therefore, e-wallet providers must continue introducing programs to increase e-wallet adoption. Explain what are the FOUR (4) possible strategies for e-wallet providers cando to gain customers' interest and loyalty in this highly competitive market?

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