EX 23-4 Direct materials variances OBJ. 3 The following data relate to the direct materials cost for the production of 10,000 automobile tires: Actual: 145,000 lb. at $2.80 Standard: 150,000 lb. at $2.75 a. Determine the direct materials price variance, direct materials quantity variance, and total direct materials cost variance. b. To whom should the variances be reported for analysis and control