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EX 5-25 Segment Revenue Horizontal Analysis OBJ. 5 Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent
EX 5-25 Segment Revenue Horizontal Analysis OBJ. 5 Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year (in millions, rounded) Americas $ 16,732 China/Asia Pacific 4,474 Channel Development* 2,297 EMEA** 1,048 Other 168 Total $24,719 *Sells packaged coffee and teas globally **Europe, Middle East and Africa Prior Year (in millions, rounded) $15,620 3,240 2,257 959 311 $22,387 a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round whole percents to one decimal place. b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal place. c. What conclusions can be drawn from your analyses
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