Ex 5.5

CREATING EFFECTIVE BUSINESS MESSAGES CHAPTER FIVE 151 Evaluation Exercises 5.4 Evaluating Latisha's Proposal for an Implementation Plan choose a message for customers or stockholders, or use a message of a Wellness Program (LO 5.2, LO 5.3, LO 5.4, LO 5.5) specified by your instructor. Select a message that contains at least Based on the completed message from Latisha in Figure 5.7, answer the following questions: A. How effectively is this message framed? Would you suggest three or four paragraphs. Evaluate the message in the following ways: A. How effectively are facts and conclusions written? B. How effectively is the message targeted to its audience? Do any changes? B. How effective is the business logic? Would you suggest any you have any suggestions for how it could have been better adapted for the audience? changes? C. How effective is the tone? Would you suggest any changes? 5.5 Evaluating a Business Message (LO 5.2, LO5.3, L05.4, C. Does it have any logical inconsistencies? Explain. D. Does the message portray a tone of positivity? Other-orientation? Describe your viewpoint with examples. LO 5.5) Choose a business message to evaluate. You could find a recent letter you have received from a business, go to a website and 5.6 Self-Assessment of Approach to Writing (LO 5.2, LO5.3, LO 5.4, LO 5.5) Evaluate yourself with regard to each of the practices listed in the table below. Circle the appropriate number for each. 2