Ex. D shows the annual percentage change in shop prices for fruit and sugars between 2003 and 2012. Draw a diagram showing the effects on the price and quantity sold of fruit, of a successful advertising campaign for sweets, if sweets and fruit are considered to be substitute goods. and Extract E (lines 12-14) states that 'In the US, subsidies on corn, soya beans and rice have made the main ingredients used to make processed food cheap compared to fruit and vegetables

Extract D: UK shop prices of frult and sugars', annual percentage change, 2003 to 2012 Annual % 8 change ' Sugars Include sweets, chocolate. sugar and 1am. Source: Contains public sector lnfonnetlon licensed under the Open Government Licence v2.0. January 2014 Extract E: Obeslty a growing problem According to figures published in 2011, about half the adult population in developed countries is overweight or obese. In the UK, obesity rates are at 26%, and, if the current rate of growth continues, experts predict that three-quarters of the population could be overweight within 10 to 15 years. Some believe that obesity is responsible for more ill- health than smoking. Problems include high blood pressure and diabetes. A study by the National Audit Ofce estimates that obesity costs the National Health Service (NHS) at least 500m a year, as well as more than 2bn a year in lost output. In making decisions about what and how much to eat, consumers usually consider only the short-run private costs and benets. So what is causing this growing problem? Poor diet is one factor. Bigger portions, increased demand for fast food meals and sweetened drinks are among the culprits. Agricultural policy in the US and Europe has also played a part. In the US, subsidies on corn, soya beans and rice have made the main ingredients used to make processed food cheap compared to fruit and vegetables. According to a recent survey, purchases of fruit in 2012 in the UK were 13% lower than in 2007. Insufcient exercise is also to blame. A shift towards less physically demanding work, increasing use of transport and more labour-saving technology in the home have all contributed, whilst in both children and adults, there is an association between television viewing time and the risk of obesity. However, it must be remembered that for some people, obesity is caused by medical conditions over which they have no control. Source: News Reports, January 2014 10 15 20