Exam Case: 442 Mcadam (Ivey Publishing : Product Number:9B16B010)

1.Key Challenge: What are the challenges for the Sarah Shell (owner of Mcadam) and what analysis would you recommend to Sarah while operations are moved to Toronto? Also, please provide rationale behind your recommendations.

(you can use 3-5 points to support your arguments)

2.Strategic Analysis: Conduct a SWOT Analysis and Conduct Porter's Five Forces Analysis. What is competitive advantage for Sarah?

3.Please perform high-level resources and capabilities analysis; what kind of outsourcing strategy would you recommend to Sarah?

4.Recommendations: What kind of culture of innovation and invention would you recommend to Sarah that is aligned with her strategy of moving operations to Toronto?