Examine how big data analytics can be used by a growing e-commerce company to increase its competitive advantage. Imagine that your company reviews the newest technology gadgets and sells those determined to be the best on the market. Address the following components:

• an actual example of at least one company that currently has a similar business on the Internet
• problems and challenges you perceive may exist in this type of business
• how big data analytics could be used to provide your company a competitive advantage

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