1. Examine how the servicescape of Mcdonalds has changed over the last two decades? What has changed and what remains the same? Utilizing the three principal dimensions in your answer. (I need more than golden arches and Ronald McDonald).
2. Propose an explicit service guarantee for a fast-food restaurant. Clearly explain why you included the features of your service guarantee (maximum of one page). Do you think that a restaurant would adopt it? Why or why not?