Question
Examine the financial performance of Apple and Samsung using the following data for the fiscal year 2019: ($ millions) Apple Samsung Net sales $260,174 $200,652
Examine the financial performance of Apple and Samsung using the following data for the fiscal year 2019:
($ millions) | Apple | Samsung |
Net sales | $260,174 | $200,652 |
Cost of goods sold | $161,782 | $120,392 |
Gross profit | $98,392 | $80,260 |
Operating expenses | $42,379 | $39,110 |
Operating income | $56,013 | $41,150 |
Interest and other (income) expense | $500 | $600 |
Earnings before provision for income taxes | $55,513 | $40,550 |
Provision for income taxes | $14,500 | $10,140 |
Net earnings | $41,013 | $30,410 |
Required: a. Compute the gross profit margin, operating profit margin, and net profit margin for each company. b. Calculate the return on equity (ROE) and return on assets (ROA) for each company. Assume Apple's equity is $90,000 million and total assets are $323,888 million, while Samsung's equity is $85,000 million and total assets are $305,000 million. c. Determine the debt-to-equity ratio for each company. d. Discuss which company appears more profitable based on your calculations and provide reasons for your conclusion. e. Perform a trend analysis for net earnings by comparing 2018 and 2017 data, which are $45,687 million and $39,782 million for Apple and $32,450 million and $28,300 million for Samsung, respectively.
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