Question
Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook. 1. Analyse the mini case regarding German luxury cars using the five competitive
Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook.
1. Analyse the mini case regarding German luxury cars using the five competitive forces to determine the industry's attractiveness.
2.Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)
3. Which elements of the General Environment are significant to the future of the German luxury car industry.
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Accounting Volume 2
Authors: James Reeve, Jonathan Duchac, Sheila Elworthy, Carl S. Warren
2nd Canadian edition
176501452, 978-0176501457, 978-0176509743
