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Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook. 1. Analyse the mini case regarding German luxury cars using the five competitive

Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook.

1. Analyse the mini case regarding German luxury cars using the five competitive forces to determine the industry's attractiveness.

2.Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)

3. Which elements of the General Environment are significant to the future of the German luxury car industry.

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