Examine the results of the association analysis. Your team leader has indicated that the answer to the following questions will be useful to the management. You have to answer the questions and prepare a report giving evidence to support your answers - (e.g.: Screen shots, numeric values etc.). 1. What is the lift value of a rule? What is the importance (practical use) in calculating lift? 2. What does the highest lift value signify? 3. Based on the association rules, briefly describe 3 example product bundles and promotions that you might suggest, with justifications 4. You are required to present the outcomes of the analysis to the managers of Health and Beauty Aids Department and the Stationary Department. Prepare a brief presentation (max. 5 slides) presenting: (a) The problem (b) Your solution/approach (c) Outcomes (d) Analysis results and interpretation