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Examine the struggles of Wal-Mart in terms of its globalization strategy over the last two decades. Where did it do well? Can location characteristics explain
- Examine the struggles of Wal-Mart in terms of its globalization strategy over the last two decades. Where did it do well? Can location characteristics explain the differences in Walmart's performance?
- How do you evaluate Walmart's entry modes into various countries? Which mode do you think was the best? Why? What role do location characteristics play in choice of entry mode?
- What is the best way to enter a new market: acquisition, joint venture, Greenfield investment? How do location characteristics affect this decision? What firm
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