• Examine web fundamentals from a marketing perspective: Learn on-page, off page, and local SEO practices including blogging, copywriting for the web, site architecture, SEO PLugin Yoast, and title tags and meta descriptions. Identify how to conduct keyword research.

Instructions:

Part 1:

1. Select a local business' website. Choose one product or service advertised on the site.
2. word description using evocative vocabulary or tell a story using some keywords that will make the potential customer want to buy the product or service.

Part 2:

1. Use the brief below to complete a point form outline for a landing page. (Note: The purpose of the outline is to help you to organize your thoughts and ensure that you have a plan as to where to include your keywords.)
2. Ensure the following components appear in your outline (Outlines may be written in point form):
   • Header
   • Subheader
   • Body Copy
   • Introduction
   • Benefits
   • Call to Action
   • Contact
3. Once you have completed the outline, compose your 350 landing page using the Sublime Wellness brief, keywords, and your outline. (You may view a completed landing page on page 114 in Chapter Five of the Digital Marketing Fundamentals textbook.)

Business: Sublime Wellness Company Brief: Sublime Wellness is a medical wellness spa in Calgary, owned and operated by Dr. Kathryn Dundas. The spa offers traditional spa services such as manicures, pedicures, facial and body treatments but also provides medical services. Dr. Dundas believes in preventative medicine through traditional and non-traditional modalities including mediation, diet, supplements, energy work and exercise. The target market is active, health conscious adults, 35+ with a mid to upper household income. The spa and medical facility is more expensive than most of the competition and therefore is very targeted to individuals who have disposable income and are looking for the convenience of a boutique medical facility. Sublime also has an in-house lab for blood work, an x-ray machine and personal gym with a trainer. https://sublimewellness.ca/

Keyword list: Calgary spa, Calgary medical, holistic medicine, Calgary wellness, sublime medical, primary medicine, fitness, nutrition, integrative medicine, dr. Dundas, facials, Calgary facial, Calgary laser, facial laser, hair removal, laser hair removal, anti-aging, weight loss, diet, light therapy, botox, HydraFacial, Sculpsure, Smooth Shapes, acupuncture.