Example $1$ Ad Agency

Ad agency is trying to place TV ads for car company. Can purchase football or comedy Ads with following

exposure$/$ad and costs$/$ad$.$ Car company has following requests. Formulate LP model to determine number of

each type of ads to satisfy requirements with least advertisement cost.

$1.$ Ads seen by at least $40$million high income men $($HIM$)$

$2.$ Ads seen by at least $60$million low income people $($LIP$)$

$3.$ Ads seen by at least $35$million high income women $($HIW$)$

$4.$ Don$$t go over budget of $$600$K