Example 1

Indian River Citrus Co. is considering the introduction of a low-sugar orange juice. While in the first year the revenues are projected to be $50 million, the managers of the regular orange juice line have protested that the low-sugar orange juice will reduce their sales by $10 million/year. What's the incremental revenue from the low-sugar juice?

Example 1 Indian River Citrus Co. is considering the introduction of a low-sugar orange juice. While in the first year the revenues are projected to be $50 million, the managers of the regular orange juice line have protested that the low-sugar orange juice will reduce their sales by $10 million/year. What's the incremental revenue from the low-sugar juice