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Example 3: Dropping a product Jennings, Inc., a manufacturer of hair-care products, is considering dropping from its line a finishing rinse, which is presently losing

Example 3: Dropping a product Jennings, Inc., a manufacturer of hair-care products, is considering dropping from its line a finishing rinse, which is presently losing money. The attached information concerns Jennings three products:

Should Jennings Drop the Finishing Rinse?

*Allocated on the basis of total sales dollars

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