Example of Managerial Work Planning Organizing Leading Controlling A marketing manager at Evian decides to work with BETC Euro RSCG, an advertising agency in France. The goal is to reduce the cost of advertising by creating a video that O O O goes viral on You Tube. George Steinbrenner transferred his passion for winning to everyone in the New York Yankees organization. One of his famous quotes is "Winning is the most important thing O O in my life, after breathing. Breathing first, winning next." Author Simon Rick spends time every day reading. He says, "I try to read about subjects that I'm interested in, and that usually helps me come up with ideas for stories and characters and jokes." At IBM's Almaden Research Lab, Laura Haas allows scientists a free rein for research but still checks to be sure that their inventions are adding to the company's bottom line