Example of Managerial Work Planning Organizing Leading Controlling Gary Kelly, CEO of Southwest Airlines, talks to a group of reservation agents to acknowledge their contributions to the company's success. Author Simon Rick spends time every day reading. He says, "I try to read about subjects that I'm interested in, and that usually helps me come up with ideas for stories and characters and jokes." A marketing manager at Evian decides to work with BETC Euro RSCG, an advertising agency in France. The goal is to reduce the cost of advertising by creating a video that goes viral on YouTube Dow Chemical CEO Andrew Liveris checks financial reports to see whether Dow has met its financial goals for the quarter