exceptional ability to achieve strong cross-business financial fit and to maximize payoffs rom the company's corporate parenting skills. ability to exploit use of a well-known corporate brand name. the potential to capture the full benefits of cross-business synergy, thereby driving up the company's overall financial performance to levels higher than can typically be attained via a strategy of related diversification. the ability to employ company's financial resources to maximum advantage by (1) investing n whatever industries offer the best profit prospects and (2) diverting cash flows from company businesses with lower growth and profit prospects and using them to acquire and expand businesses with higher growth and profit potentials. the opportunity to capture the benefits of both strong cross-business resource fittim \\( \\mathrm{f} \\) strong cross-business strategic fit