Exceptional customer service is another crucial component of relationship management. Ensuring a smooth and hassle-free experience for customers at every touchpoint, from browsing to purchasing and beyond, leaves a lasting impression. Promptly addressing inquiries, concerns, and issues shows customers that their satisfaction is a top priority for the business (Gargaro, 2023). Actively soliciting and responding to customer feedback is also vital. By listening to their suggestions, addressing their concerns, and implementing changes based on their input, businesses demonstrate their genuine value for their customers' opinions. This not only enhances the customer experience but also fosters a sense of partnership and mutual respect