Exceptional waterfront home with deep water river frontage. Architecturally, Majorcan inspired residence

with open plan living at its best. Four bedrooms and four bathrooms, (three ensuited). One of the

bedrooms comprises a separate guest house, making it ideal for visitors or as a teenage retreat. The

large master suite contains a huge WIR and a stunning bathroom. Three outdoor entertaining areas,

including an open fire. Superb kitchen with black granite throughout and European appliances including

Miele coffee maker. The home is expected to sell for around $1.4 million

A. Who is the target market for this property and where would they originate from?

B. What features of the home will you promote in your marketing to the target market?

C. What are the benefits of those features to the target market?

D. What methods of marketing would you use to promote this property and why?

E. What marketing budget would you suggest is sufficient to promote this property?

Apartment overlooking Docklands harbour. Quality brand new East facing 3 bedroom apartment. Only

21 units in strata complex featuring lap pool and tennis court. The unit is expected to sell for around

$900,000.

A. Who is the target market for this property and where would they originate from?

B. What features of the home will you promote in your marketing to the target market?

C. What are the benefits of those features to the target market?

D. What methods of marketing would you use to promote this property and why?

E. What marketing budget would you suggest is sufficient to promote this property?