Executive Summary

Introduction

MUST READ FIRST THE INSTRUCTION Biography of an Entrepreneur THE TASK: Your task is to analyse the life journey of one entrepreneur of your choice, using relevant sources of information (e.g., autobiographical, biographical, and other relevant secondary data) and unit of study content form Weeks 1-6. The purpose of this assignment is to provide insights into the entrepreneur's journey by applying relevant concepts and materials from Weeks 1-6 to relevant data you have gathered on the entrepreneur and their activities. In doing so, you will move beyond simply describing the entrepreneur's journey to analysing and reflecting on this journey. You have discretion in deciding on the content you speak to in your assignment. However, you should have the following basic structure: Executive Summary: A standalone section that synopsises your report. Introduction: Assume the reader has never heard of the subject of your biography. Give a brief introduction that tells the reader who the entrepreneur is, their field of interest, motivations, key achievements, etc. Executive Summary. . Introduction Please read instructor (Guidelines) Style Guide: Provide an executive summary of 100-150 words that outlines the key issues of your analysis and summarises your conclusions. This should be self-contained and the reader should be able to understand the essence of the analysis and your recommendations without reading the body of the report. This will be included in your word count. Avoid simple description of facts and events. Rather, demonstrate your understanding by applying the relevant unit of study materials to analyse and reflect upon the case. Do not rely on a single source of information. Make sure there is enough verifiable information available about your chosen entrepreneur. While charts, graphs and other images are important, highly detailed information, multiple charts, graphs and other supporting data of less importance are best placed in an Appendix. This material should only be included if it is referred to in the main body of the assignment (i.e., because it is relevant). An Appendix, if used, does not count as part of the word limit. Write in full sentences. Dot points are only for listing issues. You must still explain the issues. Do not exceed the word limit. The top end of the word limit is the UPPER BOUND. Anything beyond that will not be read. Present your ideas convincingly, creatively and concisely