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EXECUTIVE SUMMARY You are a Business Analyst at Georgian Skies, a regional airline with operations across Eastern Canada ( note: this is a fictitious company
EXECUTIVE SUMMARY You are a Business Analyst at Georgian Skies, a regional airline with operations across Eastern Canada note: this is a fictitious company Georgian Skies has received numerous complaints from customers about how their baggage is handled, with bags often misrouted or lost. Georgian Skies is planning to expand operations, and is scheduled to open a series of new routes within the next year. Senior management would like to address their customers complaints, and develop a plan to improve their baggage handling systems in time for their expansion. You have been asked to research Alaska Airlines note: this is a real company and to examine the process Alaska uses to handle customers baggage. Senior management would like to see a process flowchart, along with a written report addressing a few topics. INSTRUCTIONS Note: Plagiarism is an academic offense that will, at a minimum, result in a zero grade on the project, and may result in further academic discipline. Please see Georgian Colleges Academic Regulations for more details. TheACADEMICHONESTYSTATEMENTmustbecompletedinfull,signed,scanned,and uploaded in the space provided in the Project folder. Projects will not be marked without a completed and signed Statement. This Project must be completed INDIVIDUALLY. You must prepare the process flowchart and the report yourself, and you must abide by all Georgian College regulations related to academic integrity. Your process flowchart must: be prepared in Microsoft PowerPoint, use standard flowchart symbols. Due: December th by : pm Eastern Worth of Final Grade Yourreportmust: be prepared in Microsoft Word, use a common, professional font such as Arial, Calibri, Helvetica, Trebuchet, Times New Roman, etc with a font size of or greater, and with normalsized margins, and be no more than words not including a title page; any content which is provided beyond the wordcount limit will be ignored and not considered in your grade. Boththeflowchartandthereportmust: clearly include your full name, student # course # and section # be prepared in English, using proper spelling and grammar, be uploaded into Blackboard, in the spaces provided in the Project folder. Any submission received after Sunday, December th at : pm Easterneven by minute will receive a grade of Technical difficulties are not a valid reason for submitting late work. MARKING METHODOLOGY EXPECTATIONS Projects will be marked based on: Quality, completeness, accuracy, and visual appeal of the process flowchart. Cohesiveness and clarity of the written report ie questions clearly addressed, depth of understanding, insightful comments Spelling and grammatical correctness in Canadian English Overall professionalism of submitted work easy to understand, visuallyappealing, etc Marks will be allocated based on: Accuracy and completeness of process flowchart: Quality and visual appeal of process flowchart: Quality of written report: Overall professionalism of submitted work: Project # total CASE STUDY: GEORGIAN SKIES Background MARKS MARKS MARKS MARKS MARKS Alaska Airlines is unique among the nine major US carriers not only for its extensive flight coverage of remote towns throughout Alaska it also covers the United States, Hawaii, and Mexico from its primary hub in Seattle but it is also one of the smallest independent airlines, with employees, including flight attendants and pilots. What makes Alaska Airlines really unique, though, is its ability to build stateoftheart processes, using the latest technology, that yield high customer satisfaction. Indeed, JD Power and Associates has ranked Alaska Airlines highest in North America for seven years in a row for customer satisfaction. Alaska Airlines was the first to sell tickets via the internet, first to offer web checkin and print boarding passes online, and first with kiosk checkin As Wayne Newton, Director of System Operation Control, states, We are passionate about our processes. If its not measured, its not managed. One of the processes Alaska is most proud of is its baggage handling system. Passengers can check in at kiosks, tag their own bags with barcode stickers, and deliver them to a customer service agent at the carousel, which carries the bags through the vast underground system that eventually delivers the bags to a baggage handler. Enroute, each bag passes through TSA Transportation Security Administration automated screening, and is manually opened or inspected if it appears suspicious. With the help of barcode readers, conveyer belts automatically sort and transfer bags to their location called a pier at the tarmac level. A baggage handler then loads the bags onto a cart and takes it to the plane for loading by the ramp team waiting inside the cargo hold. There are different procedures for hot bagsbags that have less than minutes between transfer and for cold bagsbags with over minutes between plane transfers Hot bags are delivered directly from one plane to another called tailtotail Cold bags are sent back into the normal conveyer system. The process continues on the destination side with Alaskas unique guarantee that customer luggage will be delivered to the terminals carousel within minutes of the planes arrival at the gate. If not, Alaska grants each passenger a frequentflier mile bonus! The airlines use of technology includes barcode scanners to checkin the bag when a passenger arrives, and again before it is placed on the cart to the plane. Similarly, on arrival, the time the passenger door opens is electronically noted and bags are again scanned as they are placed on the baggage carousel at the destination; tracking this metric means that the time to carouselTTC deadline is seldom missed. And the process almost guarantees that the lost bag rate approaches zero. On a recent day, only one out of flights missed the TTC mark. The baggage process relies not just on technology, though. There are detailed, documented procedures to ensure that bags hit the minute timeframe. Within one minute of the plane door opening at the gate, baggage handlers must begin the unloading process. The first bag must be out of the plane within three minutes of parking the plane. This means the ground crew must be in the proper locationwith their trucks and ramps in place and ready to go Largely because of technology, flying on Alaska Airlines is remarkably reliable even in the dead of an Alaska winter with only two hours of daylight, mph winds, slippery runways, and low visibility. Alaska Airlines has had the industrys best ontime performance, with of its flights landing on time. Your Tasks Prepare a process flowchart of the process a passengers bag follows from checkin to destination carousel at Alaska Airlines: Consider all possible variations in the bags routing. Consider subdividing the process into sections for i loading onto a plane, and ii off loading from a plane. Include the exception process for the TSA opening of selected bags. Note: Process flowcharts will be assessed on i accuracy of process displayed, as well as ii visual clarity of the flowchart itself. Prepareabriefwrittenreportprovidingresponsestothefollowingtopics: What metrics specific and measurable are needed to track baggage? What is the role of scanners in the baggage process? How does the kiosk alter the checkin process? What are advantages and disadvantages
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