EXECUTIVE SUMMARY

You have an email from the chief information officer, Ms. Boss:

Hello,

I've been researching the ways companies are dealing with crises. SeeMoji can never be too prepared! A colleague sent an article to Patricia Baker that I don't have time to read. I need you to summarize it for me. She'll be in touch. Thanks!

Ms. Boss

You have an email from Patricia Baker, Ms. Boss's administrative assistant:

Hi,

Please find the article Ms. Boss wants summarized below. Keep it simple--and short. One page is all she needs. Cover the basics: what the crisis was, mistakes that were made, and takeaways for SeeMoji. Given the number of copyright infringement cases lately, be sure to cite all information! Stealing someone else's ideas is the last thing Ms. Boss would appreciate!

Patricia Baker

(BP Crisis Management, PR Misfires a Case Study)

https://bizcoachinfo.com/archives/3494