Executive-level decisions are crucial in driving organizational change which can affect the direction and success of organizational initiatives. These decisions can redefine company strategies, reshape organizational culture, and reallocate resources to new priorities. Executives have a significant influence in initiating and managing change processes because they have the authority to allocate resources, set goals, and inspire the workforce towards a shared vision. One of the critical responsibilities of executives in effecting organizational change is casting a clear and compelling vision. This vision acts as a roadmap for the organization, outlining the desired future state and the steps needed to achieve it. To successfully cast this vision, executives must engage in several best practices. They need to articulate the vision in a manner that is both clear and compelling, explaining not just what the change is, but also why it is necessary. By providing a rationale for the change, such as responding to market shifts, adopting new technologies, or improving customer satisfaction, executives help employees understand the importance and urgency of the transformation (Johansson