Executives at Air Canada and West Jet are exploring the possibility of a merger and have contracted you to conduct a bicultural audit. Although the work that these two companies perform is very similar, the culture of the two organizations is quite different. Air Canada, the larger of the two companies, could be described as traditional, conservative and slow to implement change. West Jet, although substantially smaller, could be described as progressive, innovative and growing. Your task is to identify 3 merger strategies, describe these to the executives of the companies, recommend one and explain why.