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Exercise 1: An Action Plan for Robin Hood INSTRUCTIONS Read the Robin Hood case below. Look at Robin Hood and his band of Merrymen as

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Exercise 1: An Action Plan for Robin Hood INSTRUCTIONS Read the "Robin Hood" case below. Look at Robin Hood and his band of Merrymen as an organization. Think of their activities and the issues that they face using manage- ment and business terms such as leadership, recruitment, revenue generation, expan- sion, diversification, competition, and the like. 1. Identify elements of their organizational strengths and weaknesses. Examine the exter- nal environment and identify opportunities and threats they face. Enter the items identi- fied in the appropriate places in the TOWS matrix in Figure 7.1 that follows the case. 2. Next, one by one, match the elements from the "Internal" axis (S or W) with ones from the "External" axis ( or T) and write them as action steps (that is, actions the organization can undertake) in the inside boxes labeled SO, WO, ST, and WT. A brief example is given in the chart in Figure 7.1 to illustrate the process. Then answer questions 1 and 2 that follow

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