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EXERCISE 11B Hershey Company Wants to Enter Africa. Help Them. Purpose More and more companies every day decide to launch operations in Africa. Hershey Company
EXERCISE 11B Hershey Company Wants to Enter Africa. Help Them. Purpose More and more companies every day decide to launch operations in Africa. Hershey Company sees millions of people with a sweet tooth in Africa. Research is necessary to determine the best strategy for being the first mover in many African countries. Instructions Step 1 Print a map of Africa. Step 2 Print the demographic data on eight African countries. Step 3 Gather competitive information regarding the presence of Mars candies and Nestle in Africa. Step 4 Develop a prioritized list of eight African countries in which you would recommend Hershey build distribution warehouses. Country 1 is your best, and country 2 is your next best. List in prioritized order three cities in each of your eight African countries where you believe Hershey should focus distribution and retail efforts. Justify your choices
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