Exercise 12-17 Martinez Company operates a small factory in which it manufactures two products: C and D. Production and sales results for last year were as follows. Units sold Selling price per unit Variable cost per unit Fixed cost per unit C 8,800 $97 47 23 D 20,000 $75 4 2 23 For purposes of simplicity, the firm averages total fixed costs over the total number of units of C and D produced and sold. The research department has developed a new product (E) as a replacement for product D. Market studies show that Martinez Company could sell 11,900 units of E next year at a price of $113; the variable cost per unit of Eis $45. The introduction of product E will lead to a 11% increase in demand for product C and discontinuation of product D. If the company does not introduce the new product, it expects next year's results to be the same as last year's. Compute company profit with products C&D and with products C & E. Net profit with products C&D Net profit with products C & E Should Martinez Company introduce product E next year? LINK TO TEXT Question Attempts: 0 of 3 used