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Exercise 12-3 Gannett Co., Inc., publisher ofUSA Today, reported the following revenue data (in $000s) in its 2011 annual report. Net operating revenues 2011 2010
Exercise 12-3
Gannett Co., Inc., publisher ofUSA Today, reported the following revenue data (in $000s) in its 2011 annual report.
Net operating revenues | 2011 | 2010 | 2009 | 2008 | 2007 |
Publishing advertising | $2,511,025 | $2,710,524 | $2,888,034 | $4,040,890 | $4,813,785 |
Publishing circulation | 1,063,890 | 1,086,702 | 1,144,539 | 1,196,745 | 1,232,835 |
Digital | 686,471 | 618,259 | 586,174 | 281,378 | 70,347 |
Broadcasting | 722,410 | 769,580 | 631,085 | 772,533 | 789,297 |
All other | 256,193 | 253,613 | 259,771 | 348,136 | 387,131 |
Prepare a trend analysis of Gannett?s revenue sources.(Round answers to 1 decimal place, e.g. 50.1%.)
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