EXERCISE 13-9 Net Present Value Analysis and Simple Rate of Return LO13-2, LO13-6 Derrick Iverson is a divisional manager for Holston Company. His annual pay raises are largely determined by his division's return on investment (ROI), which has been above 20% each of the last three years. Derrick is considering a capital budgeting project that would require a $3,000,000 investment in equipment with a useful life of five years and no salvage value. Holston Company's discount rate is 15%. The project would provide net operating income each year for five years as follows: $2,500,000 1,000,000 1,500,000 Sales ................ Variable expenses .... Contribution margin ....... Fixed expenses: Advertising, salaries, and other fixed out-of-pocket costs ......... Depreciation ........ Total fixed expenses ...... Net operating income .... $600,000 600,000 1,200,000 $ 300,000 Required: 1. Compute the project's net present value. 2. Compute the project's simple rate of return. 3. Would the company want Derrick to pursue this investment opportunity? Would Derrick be inclined to pursue this investment opportunity? Explain