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Exercise 2: The San Juan Family Healthcare Services, Inc. company is made up of healthcare professionals from various specialties. From experience, the Operations Manager knows

Exercise 2: The San Juan Family Healthcare Services, Inc. company is made up of healthcare professionals from various specialties. From experience, the Operations Manager knows that the demand for patients is not fixed, but seasonal. In other words, year after year more patients are seen during the months of June, July and December. In order to properly plan your budget strategies, an analysis of the historical income of the previous year is made to forecast the next year:

Month

Year

20x9

20x0

January

$400,000

$380,000

February

$375,000

$325,500

March

$380,000

$392,000

April

$405,000

$374,000

May

$665,000

$628,500

June

$800,000

$770,000

July

$755,000

$700,500

August

$435,000

$400,500

September

$360,000

$300,000

October

$390,000

$340,000

November

$450,000

$420,000

December

$800,000

$765,000

Make a revenue forecast for the year 20x1 using the seasonal multiplicative method. Base the estimate on the projected demand for patients to be 10% less than in 20x0. (52 pts.)

Remember that you must show all the steps of how you got to the result, otherwise you will not receive the full score.

1. Calculate the average demand per year. 4 pts.

2. Calculate the seasonal index by month. 24 pts.

3. Find the average seasonal index. 12 pts.

4. Using the average seasonal index, calculate the forecast for the year 20x1. 12 pts.

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