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Exercise # 4 Use the MRI / Simmons Insight database to create a report that compares usage of a product or brand categories in the
Exercise #
Use the MRISimmons Insight database to create a report that compares usage of a product or brand categories in the database across three market segments of your choosing. Write a brief summary showing the table of percentages and three conclusions.
Write a brief summary one page or less that includes
A table showing percentages of each segment who use a product category or brands in it
Three conclusions you draw from comparing percentages across the three segments.
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